Designer Aidah Fontenot (r) with a model in one of her maternity designs for Aidah’s Collection
I discovered Aidah Fontenot showing off her versatile collection of eco-friendly designs made up of 95% all natural materials during the “Bump the Runway” show at the Baby Bash & Bling Expo and Show in the DC area last weekend.
Fontenot, who has been sewing her own clothes since junior high, started her line in 2008. What unifies it is her designer signature emblem that appears on each piece. The DC-area based designer said she decided to make maternity clothes out of necessity.
“It started out of a personal need,” Fontenot told Bellyitch. “I had a son about 16 months ago and I was wearing my collection as I always do and as my belly grew, I was able to keep wearing my collection.
“The designs are loose fitting and wrap around with a belt or tie and some of the material folds.”
Gabrielle Union in an Aidah gown After the models paraded her designs on the runway, Aidah explained that the clothes are met to grow with you as your belly grows and can be worn after the pregnancy. Now that is versatility. She said eventually her collection will be 100% organic.
“Aidah Collection’s ethical mission is to empower women and protect the environment through the support of charitable organizations and artists,” Fontenot writes on her site.
Since launch, Fontenot has gotten tremendous amount of positive feedback including from actress Gabrielle Union who chose to wear one of Fontenot’s dresses to a red carpet event benefiting the Susan G. Komen Foundation in 2010.
The clothes are made to order and can be found on the Aidah website: www.aidah.com